Landing Page Improvement Noted December 14, 2006
Posted by Stray Dog in : Pay Per Click Advertising, Adwords , add a commentA bit early to tell given that I only have two days of comparable sales but my first experiment in landing pages seems to have worked. One particular product was accounting for roughly 30% of sales over a six week period. Since my change to point the ads to the products direct landing page instead of a category based page the product is now accounting for slightly better than 62%.
Note that this increase is not cannibalizing other sales as these are sales resulting from direct Ad Words clicks. Presumably if my other products landing pages do well as I change them then this percentage should go down and the product mix being sold increases. But since I really only made the one change and the numbers are showing improvement already it is quite exciting. I’ll continue to post on how this situation is going.
I also want to mention that we only have around 5 active Ad Word campaigns for this particular site and the vast majority of users come from these campaigns.
Pulled Adsense December 11, 2006
Posted by Evil Green in : Pay Per Click Advertising, Adsense, Adwords , add a commentFor the 15 cents a day I am averaging I decided to pull Adsense from one of the Web sites I am running. As per Shoemoney’s recommendation during his presentation at Search Engine Strategies in Chicago – watch here, I am going to wait until my Web site sees more traffic before bombarding my visitors with Advertisements.
Reality is that visitors notice ads, and it can turn them off. The Website is a classifieds Web site that allow visitors to sell items, it only gets about 20 unique visitors a day with about 15 of them coming from an 2-dollar-a-day-budget Adwords campaign. I am hoping to see more items listed, resulting in more indexed pages, and more traffic, as a result of removing the Adsense.
I am also going to have my unprofessional header redesigned this week.
And those are my latest steps on the road to riches.