Impressions Galore January 12, 2007
Posted by Stray Dog in : Adwords , trackbackA few days ago the Internet was abuzz with news about a video of Brazilian model/actor Daniela Cicarelli. A video of her having sex on the beach had her take action that blocked youtube in Brazil. This prompted me to use her name as keywords for a couple of my adwords campaigns (I blogged about this earlier but in lesser detail). So how did I do. Well, let me tell you first that I’ve never seen so many impressions in the adwords manager before. Literally tens of thousands, but rapidly dropping off after the news story broke. This translated to several clicks but none converted to a sale. Bids on the keywords for the campaigns I went with were for about half a dollar. I looked into another campaign I run for female contraceptives but bids were over $10.00 so I elected not to go with that.
What did I learn? I was quite sure that I would not see much action on the ads given its poor quality related to the search term. I was surprised to see how many times the ad did appear. Given the volume having some clicks to the site were bound to happen. It would have been nice to see some convert to a sale.
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