Landing Page Improvement Noted December 14, 2006
Posted by Stray Dog in : Pay Per Click Advertising, Adwords , trackbackA bit early to tell given that I only have two days of comparable sales but my first experiment in landing pages seems to have worked. One particular product was accounting for roughly 30% of sales over a six week period. Since my change to point the ads to the products direct landing page instead of a category based page the product is now accounting for slightly better than 62%.
Note that this increase is not cannibalizing other sales as these are sales resulting from direct Ad Words clicks. Presumably if my other products landing pages do well as I change them then this percentage should go down and the product mix being sold increases. But since I really only made the one change and the numbers are showing improvement already it is quite exciting. I’ll continue to post on how this situation is going.
I also want to mention that we only have around 5 active Ad Word campaigns for this particular site and the vast majority of users come from these campaigns.
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