Would Somebody Please Sue Me? February 2, 2007
Posted by Evil Green in : Uncategorized , trackbackYeah, I’ll admit the statement “be careful what you wish for” probably applies here. But in some cases being sued for something stupid can be an online marketers’ dream come true.
Let’s take a look at the perfect example: The Lactivist.
Here’s a 30 second recap.
The Lactivist is a web site run by Jennifer Laycock dedicated to the promotion of breast feeding through the use of humor.
She sells a few t-shirts through a Café Press website and donates the profits to the Mothers Milk of Ohio.
The National Pork Board feels that the slogan “the other white milk” which is prominently displayed on one of the t-shirts Jennifer sells will tarnish their reputation as being “the other white meat” – a campaign they have spent billions on world wide.
So the NPB has sent The Lactivist a Cease and Desist Order along with a bunch of other legal jargon and threats.
Kind of silly I know but… what effect will this have on Jennifer site – the Lactivest? You got it, bloggers around the world will go on and on talking about the case - linking to her, and rallying behind her. She’ll be Dugg and she may even make national media coverage.
At the end of the day the law suit is going to throw a ton of traffic at her site generating her some nice revenue. Her biggest concern should be keeping that server up when the onslaught of traffic come barreling down her throat.
Congrats Jennifer – enjoy the traffic, increased advertising revenue, and increased sales. Now someone please sue me!
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